In two recent speeches, Waste Farmers’ founder underscored both the importance and difficulties of cultivating a business in a new economy.
For John-Paul Maxfield, enriching the soil isn’t just a business. “If we’re going to feed 9 billion people by 2050, we’re going to have go find new methods. Soil has been neglected throughout industrial agriculture. Anytime we harvest, we take something away and our agricultural model has been that we don’t need to put it back. We’ve got to go back and repair that.”
The United States has a topsoil problem. John-Paul Maxfield thinks compost can help solve this problem. For Maxfield, composting organic matter isn’t so much a waste-reduction issue as it is an ecological and agricultural one. He wants to create a market solution to get compost back into the soil.
Waste Farmers had only been in business for about a year when they were hired by the little urban village of Glendale to take over the city’s trash contract and divert a large portion of the waste from landfills to composting. Today they have evolved into innovators respected by leaders in the global community for developing simple solutions to the complex problems of modern agriculture and food security.
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